True Marketing : a value based philosophy for strategic marketing
Jan Mattsson
| Year of publication: |
2008
|
|---|---|
| Authors: | Mattsson, Jan |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 3, p. 175-188
|
| Subject: | Marketingmanagement | Marketing management | Verantwortung | Responsibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003751290