"Truly a European company" : a Chinese auto maker’s strategies of Europeanization
Year of publication: |
2024
|
---|---|
Authors: | Nyiri, Pál ; Graaff, Naná de ; McCaleb, Agnieszka ; Szunomár, Ágnes ; Verver, Michiel ; Ybema, Sierk |
Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 30.2024, 2, p. 300-321
|
Subject: | Internationalization | liability of Chineseness | liability of foreignness | liability of origin | multinational enterprises | strategy of Europeanization | Multinationales Unternehmen | Transnational corporation | China | Europa | Europe | Auslandsinvestition | Foreign investment | EU-Staaten | EU countries | Haftung | Liability | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Strategisches Management | Strategic management |
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