Trust and new technologies : marketing and management on the Internet and mobile media
Year of publication: |
2008
|
---|---|
Other Persons: | Kautonen, Teemu (contributor) |
Publisher: |
Cheltenham : Edward Elgar |
Subject: | Unternehmen | Neue Technologie | Electronic Commerce | Verbraucher | Vertrauen | Aufsatzsammlung | Electronic commerce | Security measures | Internet marketing | Business enterprises | Computer networks | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XIII, 309 S. : graph. Darst. 24cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-8472-0568-1 ; 1-8472-0568-2 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: |
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