"Trust but verify"? : the performance implications of verification strategies in trusting relationships
Year of publication: |
2010
|
---|---|
Authors: | Gundlach, Gregory T. ; Cannon, Joseph P. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 4, p. 399-417
|
Subject: | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Unternehmenserfolg | Firm performance |
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