Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Year of publication: |
2019
|
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Authors: | Akrout, Houcine |
Published in: |
New insights on trust in business-to-business relationships : a multi-perspective approach. - Bingley : Emerald Publishing, ISBN 978-1-83867-063-4. - 2019, p. 1-5
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Subject: | B-to-B relationships credence goods | culture | digital markets | high involvement | industrial services | trust | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Vertrauensgüter | Credence goods |
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