Trust in communication management

Notes on contributors -- Preface -- Trust concept in different communication fields -- Trust and theory of trust / Aydemir Okay -- Trust in communication and public relations research : literature review -- Ethos : communicating corporate ethos on the web site across pr industry member in Turkey -- The effect of brand trust on consumers' buying behavior : a study on forum Trabzon shopping center consumers -- Reliability in communication management : analysis of reliability phenomenon that comparative advertisements create on consumers -- The role of corporate reputation on trust and behavioural intentions : a study on a private health institution in Turkey -- Evaluation of interpersonal and institutional trust in health care -- Trust in political communication -- The effect of the political leader's level of "trust" on the "credibility" perception of the political messages : case of the turkish general parliamentary election on November 1, 2015 -- An empirical study on the trust in political leaders -- Reading public opinion polls in the process of trust-focused political communication -- Trust in digital media -- Brand trust in social media : constituents, premises and trust building mechanisms -- Social media and trust : understanding generation Y, generation X & baby boomers' use of social media and their trust level -- Instaplacement and its effect on the perceived source credilibility of instabloggers : a study on university students -- The reliability perception of the corporate news in social media