Trust in the investor relationship marketing of startups : a systematic literature review and research agenda
Year of publication: |
2021
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Authors: | Kaiser, Manuel ; Berger, Elisabeth S. C. |
Published in: |
Management review quarterly. - Berlin : Springer, ISSN 2198-1639, ZDB-ID 2743833-8. - Vol. 71.2021, 2, p. 491-517
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Subject: | Entrepreneurial marketing | Entrepreneurial finance | Trust | Relationship marketing | Investor relations | Startup | Unternehmensgründung | Business start-up | Vertrauen | Confidence | Beziehungsmarketing | Bibliometrie | Bibliometrics | Marketing | Unternehmensfinanzierung | Corporate finance | Risikokapital | Venture capital | Anlageverhalten | Behavioural finance |
Description of contents: | Description [doi.org] |
Extent: | 1 Online-Ressource Diagramme |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s11301-020-00191-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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