Trust in word of voice communication : why consumers adhere to purchase recommendations made by smart voice assistants
Blanca Isabel Hernández Ortega and Laura Lucia-Palacios
| Year of publication: |
2023
|
|---|---|
| Authors: | Hernández Ortega, Blanca Isabel ; Lucia-Palacios, Laura |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 8, p. 1093-1120
|
| Subject: | Artificial intelligence | Purchase recommendations | Smart capabilities | Smart voice assistants | Trust | Künstliche Intelligenz | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Kommunikation | Communication | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-10-2022-0466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428925