Try before you buy – Akzeptanz von Virtual-Reality-Anwendungen zur Leistungsbeurteilung von Erfahrungsgütern
Alternative title: | Try before you buy—Acceptance of Virtual Reality Applications for the Evaluation of Experience Goods |
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Year of publication: |
2021
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Authors: | Israel, Kai ; Zerres, Christopher ; Tscheulin, Dieter K. |
Published in: |
HMD Praxis der Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden, ISSN 2198-2775. - Vol. 59.2021, 1, p. 280-294
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Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden |
Subject: | Virtual-Reality | Technologieakzeptanz | Erfahrungsgüter | Produktpräsentation | Virtual reality | Technology acceptance | Experience goods | Product presentation |
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