Trying harder and doing worse : how grocery shoppers track in-store spending
Year of publication: |
2010
|
---|---|
Authors: | Ittersum, Koert van ; Pennings, Joost M. E. ; Wansink, Brian |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 2.2010, 2, p. 50-51
|
Subject: | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Einzelhandel | Retail trade |
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