Tunnel vision : local behavioral influences on consumer decisions in product search
Gerald Häubl; Benedict G. C. Dellaert; Bas Donkers
| Year of publication: |
2010
|
|---|---|
| Authors: | Häubl, Gerald ; Dellaert, Benedict G. C. ; Donkers, Bas |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 3, p. 438-455
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produkt | Product | Entscheidungstheorie | Decision theory | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003984416