Turisticki proizvod Zupanije istarske : Pojam i kvaliteta destinacije
A quality of tourist destination of Istria is a decisive factor of its acceptability on international tourist market. A development of tourist product so far has been characterized by uncontrolled development, and there are few analyses the result of which is the actual position on the market. Thus in order to achieve better market positions of the tourist product of Istria, it is first of all necessary to carry out investigations of the market. Measurement of attractiveness of tourist destinations can be achieved only through attitudes of visitors and their authentic answers which are the base for forming qualitative tourist product. Therefore, study and observation of estimates and attitudes of visitors about a tourist offer are appointed as a precondition of development of a integral marketing conception. If we answer a question about how tourist demand looks at us we will be able to form successfully our tourist product and know how and to whom to offer it. Unfortunately, we should not forget here that the acceptability of Istria as a tourist destination has been still influenced by the consequences of war aggression. The usage of statistical methods of multivariant analysis (factor analysis) will give a picture of main advantages and disadvantages of offer-from content, quality, promotion efficiency, what will deepen a comprehension of motives for arrival of visitors to Istria. (SOI : EP: 209)
Year of publication: |
1996
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Authors: | Kolić, Anka |
Published in: |
Ekonomski pregled. - Zagreb : Saveza, ISSN 0424-7558, ZDB-ID 716480-4. - Vol. 47.1996, 3, p. 198-209
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Subject: | Istrien | Istria | Tourismusregion | Tourism destination |
Saved in:
Extent: | Graph. Darst graph. Darst., Tab., Lit. S. 208-209 |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Serbian ; Croatian |
Notes: | Tourist product of county of Istria |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001200840
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