Turkish investments in Central and Eastern Europe : motivations and experiences
Year of publication: |
2020
|
---|---|
Authors: | Szigetvári, Tamás |
Published in: |
Emerging-market multinational enterprises in East Central Europe. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-55164-3. - 2020, p. 197-237
|
Subject: | Brand management | Geographical proximity | Political relations | Turkish multinationals | Türkei | Turkey | Osteuropa | Eastern Europe | Multinationales Unternehmen | Transnational corporation | Markenführung | Auslandsinvestition | Foreign investment |
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