Turning customer satisfaction measurements into action
Year of publication: |
2014
|
---|---|
Authors: | Olsen, Line Lervik ; Witell, Lars ; Gustafsson, Anders |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 4, p. 556-571
|
Subject: | Customer orientation | Customer satisfaction | Phases of customer orientation | Usage of customer satisfaction data | Service performance | Telecom industry | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Telekommunikationssektor | Telecommunications industry | Messung | Measurement |
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