Turning discounts into profits : factors influencing online purchasing decisions for hotel add-on items
Year of publication: |
2021
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Authors: | Kim, Esther L. ; Tanford, Sarah |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 62.2021, 4, p. 438-454
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Subject: | mental accounting | thinking style | discount | add-on item | impulse buying | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision |
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