Turning Information into a Strategic Marketing Weapon
Year of publication: |
1988
|
---|---|
Authors: | Pottruck, David S. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 6.1988, 5, p. 49-56
|
Publisher: |
MCB UP Ltd |
Subject: | Finance Companies | Information | Marketing | Strategic Planning | USA |
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