Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wenbo Wang, Aradhna Krishna, and Brent McFerran
| Year of publication: |
June 2017
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|---|---|
| Authors: | Wang, Wenbo ; Krishna, Aradhna ; McFerran, Brent |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 3, p. 478-494
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| Subject: | sustainability | green marketing | corporate social responsibility | price image | field experiment | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Feldforschung | Field research | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697473