Turning social endorsement into brand passion
Tien Wang, Trung Dam-Huy Thai, Pham Thi Minh Ly, Tran Phuong Chi
| Year of publication: |
2021
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|---|---|
| Authors: | Wang, Tien ; Trung Dam-Huy Thai ; Pham Thi Minh Ly ; Tran Phuong Chi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 429-439
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| Subject: | Brand passion | Crowd-bridging endorsement | Friend-bonding endorsement | fsQCA | Self-enhancement | Self-verification | Social endorsement | Markentreue | Brand loyalty | Markenartikel | Brand | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494278