TV Advertising Effectiveness with Racial Minority Representation : Evidence from the Mortgage Market
Year of publication: |
[2023]
|
---|---|
Authors: | Kim, Donggwan ; Jiang, Zhenling ; Thomadsen, Raphael |
Publisher: |
[S.l.] : SSRN |
Subject: | Hypothek | Mortgage | Ethnische Gruppe | Ethnic group | Ethnische Diskriminierung | Ethnic discrimination | Werbewirkung | Advertising effects | Werbung | Advertising |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 26, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4521178 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising ; D10 - Household Behavior and Family Economics. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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