TV-Broadcast Competition and Advertising.

We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine how a government's regulation of this quantity will affect program's selection by the channels.

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Year of publication:	1999
Authors:	Gabszewicz, J. ; Laussel, D. ; Sonnac, N.
Subject:	COMPETITION \| ADVERTISING

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Type of publication:	Book / Working Paper
Notes:	30 pages
Classification:	M37 - Advertising ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.)
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005486781