TV ratings and verbal and visual sexual content in promotional ads
John J. Davies
| Year of publication: |
2011
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|---|---|
| Authors: | Davies, John J. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 4, p. 378-395
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| Subject: | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Sexualität | Sexuality | Fernsehwerbung | Television advertising | Bewertung | Evaluation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009422517