TV's dirty little secret : the negative effect of popular TV on online auction sales
Year of publication: |
September 2016
|
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Authors: | Hinz, Oliver ; Hill, Shawndra ; Kim, Ju-Young |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 40.2016, 3, p. 623-644
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Subject: | Cross-media effects | online auctions | attention economy | instrumental variable approach | second screen | electronic commerce | Electronic Commerce | E-commerce | Internet-Auktion | Online auction | Auktion | Auction | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Internet |
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