TV viewing and advertising targeting
Year of publication: |
February 2018
|
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Authors: | Deng, Yiting ; Mela, Carl F. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 99-118
|
Subject: | TV advertising | targeting | set-top box | sampling | programmatic television | Zielgruppe | Target group | Werbewirkung | Advertising effects | Werbung | Advertising | Fernsehwerbung | Television advertising | Online-Marketing | Internet marketing | Fernsehen | Television |
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