Tweet me cruel : perspectives on battling digital marketing myopia
Year of publication: |
2013
|
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Authors: | Durkin, Mark |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 1, p. 51-63
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Subject: | Digital marketing | Myopia | Social media | Preferences | Market orientation | Social Web | Social web | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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