Tweet to the top? : social media personal branding and career outcomes
Yanzhen Chen, Huaxia Rui, Andrew Whinston
| Year of publication: |
2021
|
|---|---|
| Authors: | Chen, Yanzhen ; Rui, Huaxia ; Whinston, Andrew B. |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 2, p. 499-534
|
| Subject: | Personal branding | social media | Twitter | two-sided matching | executive labor market | Social Web | Social web | Markenführung | Brand management | Erwerbsverlauf | Occupational attainment | Karriereplanung | Career development | Online-Marketing | Internet marketing | Führungskräfte | Managers |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2021/14617 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012631365