Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit
Year of publication: |
2014-11-11
|
---|---|
Authors: | Pocheptsova, Anastasiya ; Petersen, Francine Espinoza ; Etkin, Jordan |
Institutions: | European School of Management and Technology (ESMT) |
Subject: | Goals | product evaluation | positive mood |
Extent: | application/pdf |
---|---|
Series: | ESMT Research Working Papers. - ISSN 1866-3494. |
Type of publication: | Book / Working Paper |
Notes: | Published in <a target="_blank" href="http://www.sciencedirect.com/science/article/pii/S105774081400103X"><i>Journal of Consumer Psychology</i> 25(2): 296–303.</a> Number ESMT-14-06 28 pages |
Source: |
-
Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit
Pocheptsova, Anastasiya, (2014)
-
Two birds, one stone? : positive mood makes products seem less useful for multiple-goal pursuit
Pocheptsova, Anastasiya, (2015)
-
Two birds, one stone? : positive mood makes products seem less useful for multiple-goal pursuit
Pocheptsova, Anastasiya, (2014)
- More ...
-
Two birds, one stone? : positive mood makes products seem less useful for multiple-goal pursuit
Pocheptsova, Anastasiya, (2015)
-
Two birds, one stone? : positive mood makes products seem less useful for multiple-goal pursuit
Pocheptsova, Anastasiya, (2014)
-
Confidence via correction: The effect of judgment correction on consumer confidence
Petersen, Francine Espinoza, (2013)
- More ...