Two-echelon supply chain coordination with advertising-driven demand under Stackelberg game policy
Year of publication: |
2019
|
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Authors: | Noh, Jiseong ; Kim, Jong Soo ; Sarkar, Biswajit |
Published in: |
European journal of industrial engineering : EJIE. - Genevè : Inderscience Enterprises Ltd., ISSN 1751-5254, ZDB-ID 2384377-9. - Vol. 13.2019, 2, p. 213-244
|
Subject: | supply chain management | advertising expenditure | game theory | production/inventory | Stackelberg approach | Spieltheorie | Game theory | Lieferkette | Supply chain | Lagerhaltungsmodell | Inventory model |
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