Two kinds of consumer switching costs
Year of publication: |
1992
|
---|---|
Authors: | Nilssen, Tore |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 23.1992, 4, p. 579-589
|
Subject: | Konsumentenverhalten | Consumer behaviour | Informationskosten | Information costs | Transaktionskosten | Transaction costs | Lernprozess | Learning process | Theorie | Theory |
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