Two-sided advertising: A meta-analysis
Year of publication: |
2006
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Authors: | Eisend, Martin |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 23.2006, 2, p. 187-198
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