Two-sided price discrimination by media platforms
Year of publication: |
2020
|
---|---|
Authors: | Lin, Song |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 2, p. 317-338
|
Subject: | price discrimination | two-sided market | platform design | media pricing | advertising | ad avoidance | targeting | Preisdifferenzierung | Price discrimination | Preismanagement | Pricing strategy | Theorie | Theory | Netzwerkökonomik | Network economics | Monopol | Monopoly | Marktstruktur | Market structure | Digitale Plattform | Digital platform | Werbung | Advertising | Online-Marketing | Internet marketing |
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