Two sides of the same coin : how ambiguous classification affects multiple audiences' evaluations
Year of publication: |
2012
|
---|---|
Authors: | Pontikes, Elizabeth G. |
Published in: |
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis. - London : Sage, ISSN 0001-8392, ZDB-ID 210487-8. - Vol. 57.2012, 1, p. 81-118
|
Subject: | Softwareindustrie | Software industry | Klassifikation | Classification | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Kapitalbeteiligung | Equity participation | USA | United States | 1990-2002 |
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