Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
| Year of publication: |
2013-04-25
|
|---|---|
| Authors: | Stock, Ruth ; Zacharias, Nicolas |
| Institutions: | Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/61663/ Published in Journal of Product Innovation Management 3 . 30 (2013-04-25) : pp. 516-532 |
| Source: |
Persistent link: https://www.econbiz.de/10010850833