Two-step influence tactics : exploring how coercive power is exercised in channel triads
Year of publication: |
October-December 2018
|
---|---|
Authors: | Low, Wen-Shinn |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 4, p. 299-317
|
Subject: | triads | two-step influence | pathways of influence | coercive power | stakeholders |
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