Two views of cancer medicines : imagery versus evidence
Jonathan J. Darrow
| Year of publication: |
2023
|
|---|---|
| Authors: | Darrow, Jonathan J. |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 2, p. 141-152
|
| Subject: | Advertisements | cancer | drug price | efficacy | evidence | oncology | Krebskrankheit | Cancer | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Werbewirkung | Advertising effects | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2021.1997512 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295058