Types of linkages between service characteristics and customer consequences
Year of publication: |
2012
|
---|---|
Authors: | Golik Klanac, Nataša |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 46.2012, 3/4, p. 313-330
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Linkages | Characteristics | Customer consequences | The means‐end approach | The benefit‐sacrifice approach | Marketing strategy | Consumer behaviour |
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