Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth
Luca A. Cacciolatti, Andrew Fearne, Bellema Ugwushi Ihua and David Yawson
Year of publication: |
2012
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Authors: | Cacciolatti, Luca A. ; Fearne, Andrew ; Ihua, Bellema Ugwushi ; Yawson, David |
Published in: |
Journal of strategic management education : JSME. - Shankill, Co. Dublin : Senate Hall Academic Publ., ISSN 1649-3877, ZDB-ID 22647296. - Vol. 8.2012, 1, p. 3-26
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