Typical food products marketing : tales from the Italian food and beverages industry ; a case study approach

guest editors Claudia Vignalia and Professor Alberto Mattiacci

This special issue of the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest in a particular category of food productions, whose increasing economic importance is under everybody's eyes: the typical products.Previously published in: British Food Journal, Volume 106, Number 10/11, 2004

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Year of publication:	c2004
Other Persons:	Mattiacci, Alberto (contributor) ; Vignalia, Claudia (contributor)
Publisher:	Bradford, England : Emerald Group Publishing
Subject:	Ernährungsindustrie \| Food industry \| Italien \| Italy \| Lebensmittel \| Food \| Getränkeindustrie \| Beverage industry

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Extent:	Online-Ressource (167 p)
Series:	British Food Journal ; v.106, no. 10/11
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Contents; Editorial Advisory board; Abstracts and Keywords; Guest Editorial; Introductions; Pandoro Cake; Balsamic vinegar of Modena; The Effectivness of Meta-Brands in the Typical Product Industry; Brunello di Montalcino; Moving from 'typical products' to 'food-related services'; The enhancment of the typical products value; Investigation safe egg use in the catering industry; Globalisation; Monitoring consumer confidence in food safety; What is the problem with sauvignon blanc; Electronic reproduction; Available via World Wide Web
ISBN:	1-84544-033-1 ; 978-1-84544-033-6
Source:	ECONIS - Online Catalogue of the ZBW

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