Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Andreas Seifert
| Year of publication: |
2002
|
|---|---|
| Authors: | Seifert, Andreas |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Marketingmanagement | Marketing management | Klassifikation | Classification | Beziehungsmarketing | Relationship marketing | Vergleich | Comparison | Theorie | Theory | Kanada | Canada | Neuseeland | New Zealand | USA | United States | Deutschland | Germany | Schweden | Sweden | Finnland | Finland | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
freely available
| Extent: | XXII, 244 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriften zu Marketing und Management. - Frankfurt, M. : Lang, ISSN 0176-2729, ZDB-ID 52848-1. - Vol. 42 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2002 |
| Notes: | brosch. : EUR 40.40 (freier Pr.) |
| ISBN: | 3-631-50073-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001689644