U-shaped conformity in online social networks
Year of publication: |
2019
|
---|---|
Authors: | Sun, Monic ; Zhang, Xiaoquan ; Zhu, Feng |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 3, p. 461-480
|
Subject: | conformity | normative social influence | social networks | field experiment | Soziales Netzwerk | Social network | Social Web | Social web | Experiment | Soziale Beziehungen | Social relations | Soziale Norm | Social norm | Feldforschung | Field research |
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