Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365
Bo Begole
| Year of publication: |
c 2011 ; 1. print.
|
|---|---|
| Authors: | Begole, Bo |
| Publisher: |
Upper Saddle River, N.J. : Financial Times Pr. |
| Subject: | Mobile Anwendung | Mobile application | Geschäftsmodell | Business model | Ubiquitous Computing | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 254 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business. |
| ISBN: | 0-13-706443-8 ; 978-0-13-706443-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009304