Umbrella branding and external certification
Year of publication: |
2008
|
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Authors: | Hakenes, Hendrik ; Peitz, Martin |
Publisher: |
Bonn : Max Planck Inst. for Research on Collective Goods |
Extent: | 26 Bl. |
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Series: | Preprints of the Max Planck Institute for Research on Collective Goods. - Bonn. - Vol. 2008,10 |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Marketing |
Source: |
-
Brenner, Hatto, (1985)
-
Lenfers, Henner, (1984)
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Industriedesign als Leistungsbereich von Unternehmen
Kicherer, Sibylle, (1987)
- More ...
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Hakenes, Hendrik, (2006)
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Umbrella Branding and the Provision of Quality
Hakenes, Hendrik, (2006)
-
Umbrella branding and external certification
Hakenes, Hendrik, (2008)
- More ...