Umbrella branding and the provision of quality
Year of publication: |
2004
|
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Authors: | Hakenes, Hendrik ; Peitz, Martin |
Publisher: |
Munich : Center for Economic Studies and ifo Institute (CESifo) |
Subject: | Absatzkooperation | Produktqualität | Markenartikel | Produktimage | Signalling | Asymmetrische Information | Moral Hazard | umbrella branding | reputation transfer | signaling | experience goods |
Series: | CESifo Working Paper ; 1373 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 477512615 [GVK] hdl:10419/18736 [Handle] |
Classification: | D82 - Asymmetric and Private Information ; L14 - Transactional Relationships; Contracts and Reputation; Networks ; M37 - Advertising ; L15 - Information and Product Quality; Standardization and Compatibility |
Source: |
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Umbrella branding and the provision of quality
Hakenes, Hendrik, (2006)
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Peitz, Martin, (2021)
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Umbrella Branding and the Provision of Quality
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