Umbrella branding in pharmaceutical markets
by Morritz Suppliet
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Suppliet, Moritz |
| Publisher: |
Tilburg : CentER, Center for Economic Research |
| Subject: | umbrella branding | regulation | empirical io | pharmaceuticals | marketing | Pharmaindustrie | Pharmaceutical industry | Markenartikel | Brand | Arzneimittel | Pharmaceuticals | Arzneimittelmarkt | Pharmaceutical market | Markenführung | Brand management | Regulierung | Regulation | Marketingmanagement | Marketing management | Markenarchitektur | Brand architecture | Produktqualität | Product quality | Markenimage | Brand image |
freely available
| Extent: | 1 Online-Ressource (circa 40 Seiten) Illustrationen |
|---|---|
| Series: | Discussion paper / Center for Economic Research, Tilburg University. - Amsterdam : [Verlag nicht ermittelbar], ISSN 2213-9532, ZDB-ID 2170833-2. - Vol. no. 2017, 033 TILEC discussion paper. - Tilburg : [Verlag nicht ermittelbar], ISSN 2213-9419, ZDB-ID 2813346-8. - Vol. no. 2017, 034 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Richtiger Name des Verfassers: Suppliet, Moritz |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734578