Umbrella branding with imperfect observability and moral hazard
Year of publication: |
2009
|
---|---|
Authors: | Cabral, Luís M. B. |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 27.2009, 2, p. 206-213
|
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Produktqualität | Product quality | Wiederholte Spiele | Repeated games | Reputation | Moral Hazard | Moral hazard | Theorie | Theory |
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