Umpositionierung im technischen Handel
Michael Kleinaltenkamp und Marco Schmäh
| Year of publication: |
1996
|
|---|---|
| Authors: | Kleinaltenkamp, Michael |
| Other Persons: | Schmäh, Marco (contributor) |
| Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 11.1996, p. 209-226
|
| Subject: | Handelsmarketing | Retail marketing | Technologie | Technology | Theorie | Theory | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001220112