Umweltorientierte Marketingstrategien in der Textilindustrie
Anke Bannik
| Year of publication: |
1997
|
|---|---|
| Authors: | Bannik, Anke |
| Institutions: | Fördergesellschaft Marketing an der Universität Augsburg (contributor) |
| Publisher: |
München : FGM-Verl. |
| Subject: | Textilindustrie | Textile industry | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Deutschland | Germany | Theorie | Theory | Marketing | Umweltbezogenes Management |
| Extent: | 78, LI S. graph. Darst. |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. Bd. 84 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. XXXII - LI |
| ISBN: | 3-921953-84-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013428749