Unacquainted influencers: When strangers interact in the retail setting
Year of publication: |
1995
|
---|---|
Authors: | McGrath, Mary Ann ; Otnes, Cele |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 32.1995, 3, p. 261-272
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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