Unbeatable value low-price guarantee : collusive mechanism or advertising strategy?
Year of publication: |
2006
|
---|---|
Authors: | Mañez Castillejo, Juan A. |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 15.2006, 1, p. 143-166
|
Subject: | Preismanagement | Pricing strategy | Lebensmitteleinzelhandel | Food retailing | Signalling | Großbritannien | United Kingdom | 1995-1997 |
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