Unboxing Hulu : a tale of strategic alliance to survive in the sharing world
Year of publication: |
2020
|
---|---|
Authors: | Lamba, Harchitwan Kaur ; Meena, Abhilasha ; Srivastava, Saurabh ; Khoa T. Tran |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 13.2020, 3, p. 296-320
|
Subject: | Hulu | VoD | video on demand | strategic alliance | case study methodology | RBV | resource based-view | value | rarity | imitation | organisation (VRIO) framework | online streaming | Netflix | Amazon Prime | Disney | Ressourcenorientierter Ansatz | Resource-based view | Strategische Allianz | Strategic alliance |
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