Unbranded : the challenges of branding for Africa's informal economy
Year of publication: |
2021
|
---|---|
Authors: | Chikweche, Tendai |
Published in: |
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market. - Cham : Palgrave Macmillan, ISBN 978-3-030-77203-1. - 2021, p. 203-236
|
Subject: | Informal economy | Small enterprise | Branding | Africa | Markenführung | Brand management | KMU | SME | Afrika | Informelle Wirtschaft |
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